Daiso has a simple vision – create stores that offer unique value.
Our mission is that every one of our stores provide a unique ‘surprise & delight’ shopping experience, filled with innovation and excitement through a huge range of products at unbeatable prices.
You name it we have it is no over-statement. Whatever you think you need for your home and life can be found in our stores. From homeware to gardens, from Do-It-Yourself to storage solutions, from toys to make-up accessories, all household needs are covered. You have to see it to believe it.
Daiso Japan is now well-established within the Middle East retail scene. The popular brand continues to innovate and provide an inspirational, unique shopping experience to all visitors. Key to its global appeal, and undoubtedly its success, is the absolute focus on Quality, Variety and Uniqueness, whilst helping customers find “surprises and fun”.
The joy is further intensified when you realise that there are over 70,000 lifestyle, novelty and gift products at any one time, with 100s of new products introduced to customers every month, most of which are at an irresistible AED7 price (or equivalent). Today there are over 51 stores across UAE, Saudi Arabia, Kuwait, Qatar and Bahrain.
The much-loved retail concept began as a Japanese street vending operation focusing on 100-yen products by Mr Hirotake Yano in 1972. The simple, yet effective, philosophy of Daiso came when he was working as a salesman, "There were so many people buying, demanding to know the price immediately, that I found it difficult to keep up" he reminisces. “That’s when I thought of a store where all items will be sold at the same price.” Sounded simple enough and Mr Yano decided to turn that idea into reality. As the business flourished, the brand Daiso was founded in 1977, and has not looked back since.
From these humble beginnings, Daiso is now a genuine retail powerhouse, with over 4,000 stores across the world, and has attained an unrivalled position as a one-stop variety shop for local and international shoppers over the past three decades. Daiso Japan was first introduced to the Middle East in March 2004 with a store at the iconic Lamcy Plaza, and by putting the fun back into shopping, saw immense demand for the everyday innovative household items.